National Student Advertising Competition 2024-2025


Connecting Changes
Everything
Client: AT&T, as part of the 2025 National Student Advertising Competition.
Ask: Build brand love and relevancy for a 150 year old brand among Gen Z
Solution: A campaign that shows how AT&T helps Gen Z find their people, build meaningful connections, and experience the moments when everything just clicks—bringing Connecting Changes Everything to life in a way that feels relevant to their world.
